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Research papers

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004
Authors: Frank Bracq, Van Terradot
February 22, 2004
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Citation

Bracq and Terradot (2004a, February 22). Finding a place in the moving market of information supplies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/finding-a-place-in-the-moving-market-of-information-supplies